ThisisMelo.com | Rookie USA (by Carmelo Anthony)
As part of its grand opening, Rookie USA, a Manhattan-based premium, kids-only high end sports brand retail concept store, has installed a New York Knicks’ Carmelo Anthony Virtual Assistant from Tensator. The Virtual Carmelo Anthony is part of Rookie USA’s retail concept; creating a new, in-store experience and way to conduct retail marketing, explaining how to use the store’s interactive features, introducing the complete Melo line, offering in-store advice and guidance, describing the Rookie USA Loyalty Program and even sharing basketball tips. Rookie USA is the first retailer to leverage a celebrity Virtual Assistant to launch both a new highly interactive store and an entirely new brand.
The Virtual Carmelo Anthony directs kids to the Hero’s corner to see superstar athletes in action and compare their footprints to those of their favourite athlete, invites them to experience the iPad bar, shoot hoops at Virtual Basketball Court, and use the interactive touch screens and kiosks located throughout the store.